| Document Type
|
:
|
BL
|
| Record Number
|
:
|
640993
|
| Doc. No
|
:
|
dltt
|
| Main Entry
|
:
|
Schmarzo, Bill
|
| Title & Author
|
:
|
Big data : : understanding how data powers big business /\ Bill Schmarzo
|
| Page. NO
|
:
|
xxiii, 216 pages :: illustrations ;; 24 cm
|
| ISBN
|
:
|
9781118739570
|
|
|
:
|
: 1118739574
|
| Notes
|
:
|
Includes index
|
| Contents
|
:
|
The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action
|
| Subject
|
:
|
Business intelligence-- Data processing
|
| Subject
|
:
|
Big data
|
| Subject
|
:
|
Business planning-- Statistical methods
|
| Subject
|
:
|
Data mining
|
| Parallel Title
|
:
|
Understanding how data powers big business
|