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" Salesforce.com For Dummies® / "
by Liz Kao and Matt Kaufman
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BL
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| Record Number
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641095
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dltt
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| Main Entry
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Kao, Liz
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| Title & Author
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Salesforce.com For Dummies® /\ by Liz Kao and Matt Kaufman
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| Edition Statement
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5th edition
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5th edition
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5th edition
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5th edition
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| Series Statement
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--For dummies
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| Page. NO
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1 online resource (xvi, 414 pages) :: illustrations.
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| ISBN
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1118825837 (electronic bk.)
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: 1118825845 (electronic bk.)
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: 9781118825839 (electronic bk.)
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: 9781118825846 (electronic bk.)
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1118822145
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9781118822142
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| Notes
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Includes index
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Previous edition: 2011, by Tom Wong, Liz Kao, and Matt Kaufman
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| Contents
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Salesforce basics. Looking over Salesforce ; Navigating Salesforce ; Personalizing your system -- Keeping track of customer relationships. Managing accounts ; Developing contacts ; Collaborating with Chatter ; Managing activities ; Sending e-mail -- Driving sales with Sales Cloud. Prospecting leads ; Tracking opportunities ; Tracking products and price books ; Managing your partners -- Optimizing marketing with Marketing Cloud. Driving demand with campaigns ; Driving sales effectiveness with content management -- Delighting customers with Service Cloud. Performing fast and accurate support ; Managing your contact center with Service Cloud -- Measuring overall business performance. Analyzing data with reports ; Seeing the big picture with dashboards -- Designing the solution with Force.com. fine-tuning the configuration ; Customizing Salesforce with force.com ; Extending beyond CRM with the platform ; Migrating and maintaining your data -- The part of tens. Ten ways to drive more productivity ; Ten keys to a successful implementation
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| Abstract
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Your fun and easy introduction to Salesforce.com and its latest tools. The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building those relationships and managing your company s sales, marketing, customer service, and support operations. With this accessible guide, you will learn how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Covers the latest enhancements to Salesforce.com, the world's most popular customer relationship management software, and explains how to choose the right configuration to suit your business needs; Written by Salesforce.com insiders with years of expertise in CRM services; Details how to personalize your system, prospect leads, manage accounts and partners, develop contacts, track products, calculate forecasts, drive demand, utilize service and support, share insights with Chatter, enhance your online marketing, and more; Close deals faster, gain real-time visibility into sales, and collaborate instantly with help from Salesforce.com For Dummies.--
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| Subject
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Customer relations-- Management.
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| Subject
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Salesforce (Online service)
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| Dewey Classification
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658.812
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| LC Classification
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HF5415.5.W65 2014eb
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| Added Entry
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Kaufman, Matt
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