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" Branding for dummies / "


Document Type : BL
Record Number : 641266
Doc. No : dltt
Main Entry : Chiaravalle, Bill
Title & Author : Branding for dummies /\ by Bill Chiaravalle and Barbara Findlay Schenck
Edition Statement : 2nd edition
Series Statement : For dummies
Page. NO : xii, 368 pages :: illustrations ;; 24 cm
ISBN : 111895808X
: : 9781118958087
Notes : Previous edition published in 2007
: Includes index
Contents : Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens
Subject : Branding (Marketing)
Subject : Business names
Subject : Product management
Subject : Advertising
Dewey Classification : ‭658.827‬
LC Classification : ‭HF5415.1255‬‭.C48 2015‬
Added Entry : Schenck, Barbara Findlay
copyhttps://lib.clisel.com/site/catalogue/641266
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