|
" Online panel research : "
editors Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Goritz, Jon A. Krosnick, Paul J. Lavrakas
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
641470
|
| Doc. No
|
:
|
dltt
|
| Title & Author
|
:
|
Online panel research : : a data quality perspective /\ editors Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Goritz, Jon A. Krosnick, Paul J. Lavrakas
|
| Series Statement
|
:
|
Wiley series in survey methodology
|
| Page. NO
|
:
|
1 online resource (xxix, 477 pages).
|
| ISBN
|
:
|
1118763505 (electronic bk.)
|
|
|
:
|
: 1118763521 (electronic bk.)
|
|
|
:
|
: 9781118763506 (electronic bk.)
|
|
|
:
|
: 9781118763520 (electronic bk.)
|
|
|
:
|
1118763513
|
|
|
:
|
9781118763513
|
|
|
:
|
9781119941774 (pbk.)
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index
|
| Abstract
|
:
|
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial met
|
| Subject
|
:
|
Internet research.
|
| Subject
|
:
|
Marketing research-- Methodology.
|
| Subject
|
:
|
Panel analysis.
|
| Subject
|
:
|
Social sciences-- Methodology.
|
| Dewey Classification
|
:
|
001.4/33
|
| LC Classification
|
:
|
H61.26
|
| Added Entry
|
:
|
Callegaro, Mario
|
| Added Entry
|
:
|
Ohio Library and Information Network.
|
| |