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" The entrepreneur in history : "
Mark Casson, Professor of Economics, University of Reading, and Catherine Casson, research fellow, Winton Institute for Monetary History, Ashmolean Museum, University of Oxford and Teaching Fellow, School of History and Cultures, University of Birmingham
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BL
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| Record Number
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641637
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dltt
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| Main Entry
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Casson, Mark,1945-
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| Title & Author
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The entrepreneur in history : : from medieval merchant to modern business leader /\ Mark Casson, Professor of Economics, University of Reading, and Catherine Casson, research fellow, Winton Institute for Monetary History, Ashmolean Museum, University of Oxford and Teaching Fellow, School of History and Cultures, University of Birmingham
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| Series Statement
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Palgrave pivot
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| Page. NO
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vii, 139 pages ;; 23 cm
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| ISBN
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9781137305817 (Hardback)
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: 1137305819 (Hardback)
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9781137305831 (EPUB)
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1137305835 (EPUB)
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9781137305824 (PDF)
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1137305827 (PDF)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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A new research agenda -- Perspectives on entrepreneurship -- The historical significance of the entrepreneur -- Case studies : the entrepreneur in context -- The social embeddedness of entrepreneurship
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| Abstract
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"The history of entrepreneurship is an exciting new area of research that deepens our understanding of the roots of industrialization and economic growth. This book links entrepreneurship to business history, identifying the institutions which encourage entrepreneurship and emphasising the importance of small and big businesses, from the medieval period to modernity. Covering the period c.1200-c.2000, this book examines entrepreneurship in a long-run historical perspective, investigating the characteristics of successful entrepreneurs and identifying the conditions which encourage entrepreneurship. The multiple case studies, spanning many sectors, highlight the achievements of a range of individuals, including media moguls, female investors and Quaker chocolate manufacturers. The entrepreneurial activities discussed include property speculation, which has been conducted throughout history by medieval monks as well as Victorian master builders." -- Publisher's description
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| Subject
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Entrepreneurship-- History
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| Subject
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Capitalists and financiers-- History
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| Dewey Classification
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380.0902
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| LC Classification
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HB615.C375 2013
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| Added Entry
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Casson, Catherine
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