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" The strategy and tactics of pricing : "
Nagle, Hogan, Zale
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BL
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| Record Number
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642016
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| Doc. No
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dltt
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| Main Entry
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Nagle, Thomas T.,1951-
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| Title & Author
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The strategy and tactics of pricing : : a guide to growing more profitably /\ Nagle, Hogan, Zale
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| Edition Statement
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5th ed
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| Page. NO
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ii, 312 pages :: illustrations ;; 28 cm
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| ISBN
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9781292023236
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: 1292023236
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Includes bibliographical references and index
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| Contents
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Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Ficancial analysis: pricing for profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Competition : managing conflict thoughtfully -- Ethics and the law : understanding the constraints on pricing
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| Subject
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Pricing
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Marketing-- Decision making
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| Dewey Classification
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658.8/16
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| Added Entry
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Hogan, John E.,Ph. D
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Zale, Joseph
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