The masters of enterprise

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" The masters of enterprise "
H.W. Brands

Document Type	:	VL
Record Number	:	642102
Doc. No	:	dltt
Main Entry	:	Brands, H. W
Title and statement of responsibility and	:	The masters of enterprise [sound recording] : : American business history and the people who made it /\ H.W. Brands
Publication Statement	:	Prince Frederick, MD :: Recorded Books,, p2003
Physical Description	:	7 sound discs :: digital ;; 4 3/4 in. ++ 1 course guide (80 p. : ill. (some col.), ports. ; 22 cm.)
Series	:	Modern scholar
Note	:	"14 lectures, 7 compact discs"--Container
	:	At head of container title: Recorded Books presents
	:	Compact disc
Contents	:	Lecture 1. The business of America -- Lecture 2. John Jacob Astor: from furs to real estate -- Lecture 3. Cyrus McCormick: the business of agriculture -- Lecture 4. Cornelius Vanderbilt and Jay Gould: speculating on America -- Lecture 5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency -- Lecture 6. J.P. Morgan: the triumph of the money man -- Lecture 7. Henry Ford and Alfred P. Sloan: capturing the dream -- Lecture 8. Walt Disney: the business of fantasy -- Lecture 9. Robert Woodruff: as American as Coke -- Lecture 10. Ray Kroc: the industrialization of eating -- Lecture 11. Sam Walton: will the real Uncle Sam please stand up? -- Lecture 12. Mary Kay Ash: what do women want? -- Lecture 13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside -- Lecture 14. The past and future of American business
Summary or Abstract	:	Examines the lives and careers of successful men and women who seized the opportunities offered by the American economy
Subject	:	Businesspeople-- United States, Biography
	:	Industrialists-- United States, Biography
	:	Entrepreneurship-- United States, Case studies
	:	Business enterprises-- United States, Case studies
Transferred file name	:	1402574436 .pdf
Electronic name	:	1402574444 .pdf
Access level of Record	:	Y