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" Social media in travel, tourism and hospitality : "
edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel
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BL
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| Record Number
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642384
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| Doc. No
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dltt
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| Main Entry
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Sigala, Marianna
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| Title & Author
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Social media in travel, tourism and hospitality : : theory, practice and cases /\ edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel
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| Series Statement
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New directions in tourism analysis
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| Page. NO
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xxii, 316 pages :: illustrations ;; 25 cm
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| ISBN
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9781409420910 (hardback : alk. paper)
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: 1409420914 (hardback : alk. paper)
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: 9781409420927 (ebook)
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: 1409420922 (ebook)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Abstract
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Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations
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| Subject
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Tourism-- Social aspects
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Hospitality industry-- Social aspects
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| Subject
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Social media
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| Dewey Classification
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910.68/8
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| LC Classification
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G155.A1S495 2012
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| Added Entry
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Christou, Evangelos
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Gretzel, Ulrike
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