| Document Type
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BL
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| Record Number
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642940
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| Doc. No
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dltt
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| Title & Author
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The male body as advertisement : : masculinities in Hispanic media /\ edited by Juan Rey ; translated by Francisco Uceda
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| Series Statement
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Masculinity studies : literary and cultural representations ;; vol. 5
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| Page. NO
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vi, 160 pages ;; 23 cm
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| ISBN
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9781433128370
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: 1433128373
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9781453914427
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| Bibliographies/Indexes
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Includes bibliographical references
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| Contents
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Introduction : Much more than bodies / Juan Rey -- I. Cultural bodies : Mythical bodies: masculine archetypes of classical mythology in advertising / María del Mar Rubio-Hernández and Javier Lozano Delmar -- Naked bodies, clothed bodies: images of the representation of the other in context of the American continent / María del Mar Ramírez Alvarado -- Dominant (and dominated) bodies: the corporal representation of masculine domination in advertising / Manuel Garrido-Lora -- II. Beautiful bodies : Body and beauty: the cult of the male body in the printed press / María Victoria Carrillo Durán -- Obsessed bodies: influence of advertising male models on bigorexia / Carlos Fanjul Peyró and Cristina Gonzáles Oñate -- Consumption bodies: cult and virtual representation of male identity in Chile / Salomé Sola-Morales -- Body of desire: homoerotic representation in Mexican cable television / Luis Alfonso Guadarrama and Jannet S. Valero -- III Political bodies : Combat bodies: the male body in the republican posters of the Spanish Civil War / Juan Rey -- Body and dictatorship: masculinity in post-war Spanish cinema as expression of Francoism / Francisco Perales Bazo -- Bodies to vote: the representation of the political candidate in the election campaigns / Víctor Hernández-Santaolalla -- IV. Spectacular bodies : Body ch-ch-ch-ch-changes: body, identity and stardom in David Bowie / David Selva Ruiz -- Translated bodies: the hyper-ritualization in the representation of the male body among Spanish youth in social networking sites / Lucía Caro Castaño -- Conclusion : Different bodies, different men / Vĩctor Hernãndez-Santaolalla
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| Subject
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Sex role in advertising-- Spain
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Sex role in advertising-- Latin America
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Men in advertising-- Spain
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| Subject
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Men in advertising-- Latin America
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| Subject
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Masculinity-- Spain
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| Subject
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Masculinity-- Latin America
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| Subject
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Hispanic American mass media
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| Dewey Classification
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659.1/0455211
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| LC Classification
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HF5827.85.M35 2015
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| Added Entry
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Rey, Juan
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