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" Ask, measure, learn "


Document Type : BL
Record Number : 643739
Doc. No : dltt
Main Entry : Finger, Lutz
Title & Author : Ask, measure, learn : using social media analytics to understand and influence customer behavior /\ Lutz Finger, Soumitra Dutta
Publication Statement : Sebastopol, CA :: O'Reilly,, c2014
Page. NO : 1 online resource (1 v.) :: ill
ISBN : 9781449336752
Bibliographies/Indexes : Includes bibliographical references and index
Subject : Consumer behavior-- Data processing
Subject : Web usage mining
Subject : Social media-- Data processing
LC Classification : ‭HF5415.32‬‭.F56 2014‬
Added Entry : Dutta, Soumitra
Added Entry : Ohio Library and Information Network
Parallel Title : Using social media analytics to understand and influence customer behavior
copyhttps://lib.clisel.com/site/catalogue/643739
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