| Document Type
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BL
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| Record Number
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643811
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| Doc. No
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dltt
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| Main Entry
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Levy, Jaime
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| Title & Author
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UX strategy : : how to devise innovative digital products that people want /\ Jaime Levy ; foreword by Jason Calacanis
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| Edition Statement
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First edition
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| Page. NO
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xii, 298 pages :: color illustrations ;; 23 cm
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| ISBN
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9781449372866
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: 1449372864
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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What Is UX strategy? -- The four tenets of UX strategy -- Validating the value proposition -- Conducting competitive research -- Conducting competitive analysis -- Storyboarding value innovation -- Creating prototypes for experiments -- Conducting guerrilla user research -- Designing for conversion -- Strategists in the wild -- Dénouement
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| Abstract
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"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover
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| Subject
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User-centered system design
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| Subject
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Human-computer interaction
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| Subject
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User interfaces (Computer systems)
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| Subject
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Web sites-- Design
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| Dewey Classification
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005.437
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| LC Classification
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QA76.9.H85L488 2015
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