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" Cases on consumer-centric marketing management / "
Vimi Jham and Sandeep Puri, editors
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BL
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| Record Number
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644291
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| Doc. No
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dltt
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| Title & Author
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Cases on consumer-centric marketing management /\ Vimi Jham and Sandeep Puri, editors
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| Page. NO
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pages cm
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| ISBN
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9781466643574
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: 1466643579
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Abstract
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"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher
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| Subject
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Marketing-- Management, Case studies
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Customer relations, Case studies
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Customer services, Case studies
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Consumer behavior, Case studies
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| Dewey Classification
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658.8/343
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| LC Classification
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HF5415.13.C335 2014
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| Added Entry
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Jham, Vimi,1968-
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Puri, Sandeep,1972-
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