| Document Type
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BL
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| Record Number
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646124
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| Doc. No
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dltt
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| Title & Author
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Start your own business : : the only startup book you'll ever need /\ [editor, Marla Markman].
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| Edition Statement
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Fifth edition.
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| Page. NO
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xii, 780 pages ;; 23 cm
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| ISBN
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9781599183879
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: 1599183870
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| Notes
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At head of title: Entrepreneur.
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Revised edition of: Start your own business : the only startup book you'll ever need / Rieva Lesonsky. 4th ed.
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| Contents
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Foreword / Peter Shea -- pt. 1. Think : Introduction -- Taking the plunge: get ready to be an entrepreneur -- Good idea!: how to get an idea for your business -- Good timing: should you launch your business part or full time? -- Build it or buy it?: starting a business vs. buying one -- pt. 2. Plan: Choose your target: defining your market -- If you build it, will they come?: conducting market research -- The name game: naming your business -- Make it legal: choosing a business structure -- Plan of attack creating a winning business plan -- Call in the pros: hiring a lawyer and an accountant -- pt. 3. Fund: All in the family: financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained: how to find and attract investors -- Looking for loans: the ins and outs of debt financing -- Fed funds: how to get government loans-- pt. 4. Prepare. What's your deal?: negotiating successfully / Cliff Ennico -- Site seeking: choosing a location for your business -- Looking good: creating a professional image -- Stock answers: the lowdown on inventory -- It's in the mail: setting up mailing systems -- Charging ahead: offering your customers credit -- Cover your assets: getting business insurance -- Staff smarts: hiring employees -- Perk up: setting employee policies and benefits.
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pt. 5. Buy: Buyer's guide: business equipment basics -- Business 24/7: using technology to boost your productivity -- Net works: building your company website -- Keep in touch : using technology to stay connected -- pt. 6. Market: Brand aid: building a brand -- Marketing genius: advertising and marketing your business -- Talking point: how to promote your business -- Sell it!: effective superior customer service -- Now serving: offering superior customer service -- pt. 7. Engage: Net sales: online advertising and marketing -- Social studies : social media marketing -- Can you relate?: social media networking -- pt. 8. Profit: Keeping score: the basics of bookkeeping / J. Tol Broome Jr. -- Making a statement: how to create financial statements / J Tol Broome Jr. -- On the money: effectively managing your finances / J. Tol Broome Jr. -- Pay day: how to pay yourself -- Tax talk: what you need to know about your taxes / Joan Szabo.
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| Abstract
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From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We'll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.
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| Subject
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New business enterprises-- Management.
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| Subject
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Small business-- Management.
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| LC Classification
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HD62.5.E559 2010
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| Added Entry
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Markman, Marla.
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Lesonsky, Rieva.
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| Added Entry
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Entrepreneur Press.
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| Parallel Title
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Entrepreneur start your own business
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