|
" Corporate branding in Facebook fan pages : "
Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
646274
|
| Doc. No
|
:
|
dltt
|
| Main Entry
|
:
|
Brito, Eliane Pereira Zamith
|
| Title & Author
|
:
|
Corporate branding in Facebook fan pages : : ideas for improving your brand value /\ Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal.
|
| Series Statement
|
:
|
Digital and social media marketing and advertising collection.
|
| Page. NO
|
:
|
xiii, 130 pages :: illustrations ;; 23 cm.
|
| ISBN
|
:
|
1606499424
|
|
|
:
|
: 9781606499429
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages [117]-125).
|
| Contents
|
:
|
The role of social media in emerging markets -- Small- and medium-sized enterprises in emerging countries and the use of social media -- Creating online corporate brands on Facebook fan pages-- Creating experiences on Facebook -- Measuring the performance of brand communities on Facebook.
|
| Subject
|
:
|
Branding (Marketing)
|
| Subject
|
:
|
Internet marketing.
|
| Subject
|
:
|
Facebook (Electronic resource)
|
| LC Classification
|
:
|
HF5415.1255.B74 2015
|
| Added Entry
|
:
|
Zanette, Maria Carolina
|
|
|
:
|
Abdalla, Carla Caires
|
|
|
:
|
Ferreira, Mateus
|
|
|
:
|
Limongi, Ricardo
|
|
|
:
|
Rosenthal, Benjamin
|
| |