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BL
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| Record Number
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646284
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| Doc. No
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dltt
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| Main Entry
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Carroll, Susan Rovezzi
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| Title & Author
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Marketing 101 : : how smart schools get and keep community support /\ Susan Rovezzi Carroll and David J. Carroll
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| Page. NO
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vii, 160 pages :: illustrations ;; 26 cm
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| ISBN
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9781607096245 (cloth : alk. paper)
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: 1607096242 (cloth : alk. paper)
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: 9781607096252 (pbk. : alk. paper)
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: 1607096250 (pbk. : alk. paper)
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: 9781607095989 (electronic)
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: 160709598X (electronic)
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| Notes
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"Published in Partnership with National School Public Relations Association."
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Rev. ed. of: How smart schools get and keep community support, 1994
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| Bibliographies/Indexes
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Includes bibliographical references
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| Contents
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The stage is set for a new way of thinking -- The problems and the solution -- Education has customers, too -- Doing your demographic homework -- Developing information bases for smart schools -- Image matters whether we like it or not -- Your public school database is a marketing gold mine -- Using program evaluation as a marketing tool -- Getting your message to the public through marketing communications -- Marketing communications strategies -- Passing a school referendum: a savvy mix of politics and marketing -- Putting marketing to work in smart schools -- Appendix: high school student attitude and behavior survey tool
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| Subject
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Schools-- United States-- Marketing
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| Subject
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Schools-- Public relations-- United States
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| Subject
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Community and school-- United States
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| Dewey Classification
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659.2/9371
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| LC Classification
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LB2847.C37 2011
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| Added Entry
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Carroll, David J.,1953-
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Carroll, Susan Rovezzi.
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| Added Entry
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National School Public Relations Association
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