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" Story smart : "
Kendall Haven
Document Type
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BL
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Record Number
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646434
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Doc. No
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dltt
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Main Entry
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Haven, Kendall F
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Title & Author
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Story smart : : using the science of story to persuade, influence, inspire, and teach /\ Kendall Haven
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Publication Statement
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Santa Barbara, CA :: Libraries Unlimited,, c2014
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Page. NO
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viii, 174 p. ;; 26 cm
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ISBN
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1610698118 (pbk.)
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Bibliographies/Indexes
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Includes bibliographical references (p. 167-169) and index
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Contents
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Hooked on story -- Story state of mind -- Eight essential elements of story -- It was a dark and stormy night...how stories create influence -- Seven story steps : step by step
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Abstract
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"This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience. "--
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Subject
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Storytelling-- Psychological aspects
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Subject
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Neurosciences
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LC Classification
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LB1042.H3886 2014
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