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" Story smart : "


Document Type : BL
Record Number : 646434
Doc. No : dltt
Main Entry : Haven, Kendall F
Title & Author : Story smart : : using the science of story to persuade, influence, inspire, and teach /\ Kendall Haven
Publication Statement : Santa Barbara, CA :: Libraries Unlimited,, c2014
Page. NO : viii, 174 p. ;; 26 cm
ISBN : 1610698118 (pbk.)
Bibliographies/Indexes : Includes bibliographical references (p. 167-169) and index
Contents : Hooked on story -- Story state of mind -- Eight essential elements of story -- It was a dark and stormy night...how stories create influence -- Seven story steps : step by step
Abstract : "This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience. "--
Subject : Storytelling-- Psychological aspects
Subject : Neurosciences
LC Classification : ‭LB1042‬‭.H3886 2014‬
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