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" Branding and sustainable competitive advantage : "


Document Type : BL
Record Number : 646518
Doc. No : dltt
Title & Author : Branding and sustainable competitive advantage : : building virtual presence /\ Avinash Kapoor and Chinmaya Kulshretha, editors
Publication Statement : Hershey, PA :: Business Science Reference,, c2012
Page. NO : xi, 282 p. :: ill. ;; 30 cm
ISBN : 9781613501719 (hbk.)
: : 1613501714 (hbk.)
: : 9781613501726 (ebook)
: : 1613501722 (ebook)
: : 9781613501733 (print & perpetual access)
: : 1613501730 (print & perpetual access)
Bibliographies/Indexes : Includes bibliographical references and index
Abstract : "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher
Subject : Branding (Marketing)
Subject : Brand name products-- Management
Subject : Product management
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HF5415.1255‬‭.B72 2012‬
: ‭HF5415.1255‬‭.B72 2012‬
Added Entry : Kapoor, Avinash
: Kulshrestha, Chinmaya,1976-
copyhttps://lib.clisel.com/site/catalogue/646518
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