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" Cross-cultural business behavior : "


Document Type : BL
Record Number : 650720
Doc. No : dltt
Main Entry : Gesteland, Richard R
Title & Author : Cross-cultural business behavior : : marketing, negotiating, sourcing and managing across cultures /\ Richard R. Gesteland
Edition Statement : Third [revised] edition
Page. NO : 347 pages ;; 24 cm
ISBN : 8763000938
: : 9788763000932
Bibliographies/Indexes : Includes bibliographical references (pages 343-347)
Abstract : This is a practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets
Subject : Business etiquette
Subject : Export marketing
Subject : Intercultural communication
Subject : Negotiation in business
Subject : National characteristics
Dewey Classification : ‭395.52‬
LC Classification : ‭HF5389‬‭.G47 2002‬
copyhttps://lib.clisel.com/site/catalogue/650720
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