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" International marketing / "
Philip R. Cateora, Mary C. Gilly, John L. Graham
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BL
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| Record Number
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652086
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| Doc. No
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dltt
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| Main Entry
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Cateora, Philip R
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| Title & Author
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International marketing /\ Philip R. Cateora, Mary C. Gilly, John L. Graham
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| Edition Statement
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15th ed
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| Publication Statement
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New York, NY :: McGraw-Hill/Irwin,, c2011
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| Page. NO
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xxxiii, 622 p. :: col. ill., col. maps ;; 29 cm
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| ISBN
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9780073529943 (alk. paper)
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: 007352994X (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Subject
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Export marketing
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| Subject
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International business enterprises
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| Dewey Classification
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658.8/4
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| LC Classification
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HF1416.C375 2011
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| Added Entry
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Gilly, Mary C
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Graham, John L
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