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" Marketing of high-technology products and innovations / "
Jakki Mohr, Sanjit Sengupta, Stanley Slater
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BL
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| Record Number
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653495
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| Doc. No
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dltt
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| Main Entry
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Mohr, Jakki J
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| Title & Author
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Marketing of high-technology products and innovations /\ Jakki Mohr, Sanjit Sengupta, Stanley Slater
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| Edition Statement
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3rd ed
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| Publication Statement
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Upper Saddle River, NJ :: Prentice Hall,, ©2010
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| Page. NO
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xxvi, 538 pages :: illustrations ;; 26 cm
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| ISBN
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9780136049968
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: 0136049966
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0131364912
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: 9780131364912
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: 013136491X
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| Bibliographies/Indexes
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Includes bibliographical references and indexes
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| Abstract
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"This book focuses on the unique characteristics of the high-tech environment and the marketing challenges those characteristics pose. Readers will learn best-practices high-technology marketing - adaptations to standard marketing practices for success in high-tech markets. Filled with decision frameworks and strategies that reflect cutting-edge research and practice, this book includes a plethora of global examples and applications."--Jacket
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| Subject
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High technology industries-- Marketing
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| Dewey Classification
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620.0068/8
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| LC Classification
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HC79.H53M64 2010
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| Added Entry
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Sengupta, Sanjit
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Slater, Stanley F
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