| Document Type
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BL
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| Record Number
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653535
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| Doc. No
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dltt
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| Main Entry
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Fletcher, Winston.
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| Title & Author
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Advertising : : a very short introduction /\ Winston Fletcher
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| Series Statement
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Very short introductions ;; 234
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| Page. NO
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1 online resource (140 pages) :: illustrations
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| ISBN
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9780191576614
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: 0191576611
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: 9780191614279
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: 0191614270
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9780191777554
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0191777552
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9780199568925
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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What does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society
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| Abstract
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Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works
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| Subject
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Advertising.
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| Dewey Classification
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659.1
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| LC Classification
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HF5823F54 2010eb
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| Added Entry
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Ohio Library and Information Network.
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