|
" Health communication "
Richard K. Thomas.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
655094
|
| Doc. No
|
:
|
dltt
|
| Main Entry
|
:
|
Thomas, Richard K.,1944-
|
| Title & Author
|
:
|
Health communication\ Richard K. Thomas.
|
| Publication Statement
|
:
|
New York, NY, USA :: Springer,, c2006.
|
| Page. NO
|
:
|
viii, 212 p. :: ill. ;; 25 cm.
|
| ISBN
|
:
|
9780387261164 (e-ISBN)
|
|
|
:
|
: 0387261168 (e-ISBN)
|
|
|
:
|
: 038726115X (alk. paper)
|
|
|
:
|
: 9780387261157 (alk. paper)
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
1. Introduction to health communication -- 2. The changing sociocultural context -- 3. The changing healthcare context -- 4. The history of health communication -- 5. Health communication audiences -- 6. Understanding health behavior -- 7. Understanding communication -- 8. Steps in the health communication process -- 9. Traditional approaches to health communication -- 10. Contemporary approaches to health communication -- 11. Case studies in health communication -- 12. Evaluating the impact of health communication -- 13. The future of health communication.
|
| Subject
|
:
|
Communication in medicine.
|
| |