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" The new rules of marketing and PR : "
David Meerman Scott
| Document Type
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BL
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| Record Number
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656919
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| Doc. No
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dltt
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| Main Entry
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Scott, David Meerman
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| Title & Author
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The new rules of marketing and PR : : how to use news releases, blogs, podcasting, viral marketing, online media to reach buyers directly /\ David Meerman Scott
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, 2007
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| Page. NO
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xxvii, 275 p. ;; 23 cm
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| ISBN
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9780470113455 (cloth : alk. paper)
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: 0470113456 (cloth : alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Abstract
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"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time."--Jacket
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| Subject
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Internet marketing
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Public relations
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.S393 2007
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HF5415.1265.S393 2007
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