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" Web marketing for dummies / "
by Jan Zimmerman
| Document Type
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BL
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| Record Number
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657111
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| Doc. No
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dltt
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| Main Entry
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Zimmerman, Jan
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| Title & Author
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Web marketing for dummies /\ by Jan Zimmerman
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| Edition Statement
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2nd ed
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| Publication Statement
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Hoboken, NJ :: Wiley Pub., Inc.,, ©2009
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| Series Statement
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--For dummies
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| Page. NO
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xviii, 414 pages :: illustrations ;; 24 cm
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| ISBN
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9780470371817
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: 0470371811
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| Notes
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Includes index
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| Contents
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Getting going with online marketing -- Building a marketing-effective web site -- Exploring online marketing basics -- Spending online marketing dollars -- Maximizing your web success -- Parts of tens
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| Abstract
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Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars
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| Subject
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Internet marketing
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| Subject
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Internet advertising
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| LC Classification
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HF5415.1265.Z56 2009
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