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" The portable MBA / "
edited by Kenneth M. Eades [and others].
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BL
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| Record Number
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657265
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| Doc. No
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dltt
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| Title & Author
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The portable MBA /\ edited by Kenneth M. Eades [and others].
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| Edition Statement
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5th ed.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2010.
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| Page. NO
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xvii, 358 pages :: illustrations ;; 26 cm
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| ISBN
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9780470481295
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: 0470481293
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA.
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| Abstract
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A guide to business school basics as well as newer topics in the MBA program covering eighteen courses, including information on accounting, economics, ethics, management, consumer behavior, and entrepreneurship.
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Management.
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Marketing.
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Accounting.
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Personnel management.
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| Subject
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Master of business administration degree.
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| Dewey Classification
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658
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| LC Classification
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HD31.C6134 2010
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| Added Entry
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Eades, Ken M.
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