|
" The portable MBA in entrepreneurship / "
edited by William D. Bygrave, and Andrew Zacharakis
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
657267
|
| Doc. No
|
:
|
dltt
|
| Title & Author
|
:
|
The portable MBA in entrepreneurship /\ edited by William D. Bygrave, and Andrew Zacharakis
|
| Edition Statement
|
:
|
Fourth edition
|
| Page. NO
|
:
|
xvii, 485 pages :: illustrations ;; 27 cm
|
| ISBN
|
:
|
9780470481318
|
|
|
:
|
: 0470481315
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index
|
| Contents
|
:
|
The entrepreneurial process / William D. Bygrave -- Idea generation / Heidi M. Neck -- Opportunity recognition, shaping, and reshaping / Andrew Zacharakis -- Entrepreneurial marketing / Abdul Ali & Kathleen Seiders -- Business planning / Andrew Zacharakis -- Building your pro forma financial statements / Andrew Zacharakis -- Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave -- Debt and other forms of financing / Joel M. Shulman -- External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin -- Legal and tax issues / Richard Mandel -- Intellectual property / Kirk Teska & Joseph s. Iandiorio -- Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey -- Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram -- Franchising / Steve Spinelli -- Social entrepreneurship / Heidi M. Neck
|
| Subject
|
:
|
Entrepreneurship
|
| Dewey Classification
|
:
|
338
|
|
|
:
|
658.022
|
| LC Classification
|
:
|
HD62.5.P67 2010
|
| Added Entry
|
:
|
Bygrave, William D.,1937-
|
|
|
:
|
Zacharakis, Andrew
|
| |