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" The price advantage / "
Walter L. Baker, Michael V. Marn, Craig C. Zawada
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BL
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| Record Number
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657270
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| Doc. No
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dltt
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| Main Entry
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Baker, Walter L
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| Title & Author
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The price advantage /\ Walter L. Baker, Michael V. Marn, Craig C. Zawada
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| Edition Statement
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Second edition
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| Series Statement
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Wiley finance
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| Page. NO
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xviii, 366 pages :: illustrations ;; 24 cm
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| ISBN
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9780470481776 (cloth)
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: 0470481773 (cloth)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case
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| Subject
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Pricing
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| Dewey Classification
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658.8/16
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| LC Classification
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HF5416.5.M365 2010
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| Added Entry
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Marn, Michael V
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Zawada, Craig C
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