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" Facebook marketing for dummies / "
by Paul Dunay and Richard Krueger.
| Document Type
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BL
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| Record Number
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657281
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| Doc. No
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dltt
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| Main Entry
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Dunay, Paul.
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| Title & Author
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Facebook marketing for dummies /\ by Paul Dunay and Richard Krueger.
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| Publication Statement
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Hoboken, N.J. :: Wiley,, c2010.
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| Series Statement
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--For dummies
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| Page. NO
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xvi, 294 p. :: ill. ;; 24 cm.
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| ISBN
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9780470487624 (pbk.)
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: 0470487623 (pbk.)
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| Notes
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Includes index.
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| Contents
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Pt. I. Getting Started on Facebook -- Ch. 1. Introducing Facebook Marketing -- Ch. 2. Joining the Facebook Community -- Ch. 3. Finding Your Way Around -- Pt. II. Putting Facebook to Work -- Ch. 4. Creating a Page for Your Business -- Ch. 5. Developing a Facebook Marketing Plan -- Ch. 6. Promoting Your Page -- Ch. 7. Facing Facebook Groups -- Ch. 8. Hosting Facebook Events -- Pt. III. Strategies for Advertising Success -- Ch. 9. Checking out Advertising Options and Strategies -- Ch. 10. Measuring Advertising Success - One Click at a Time -- Ch. 11. Buying and Selling within the Marketplace -- Pt. IV. Riding the Facebook Viral Wave -- Ch. 12. Dressing Up Your Facebook Page with Applications -- Ch. 13. Hosting Your Own Facebook Contest -- Ch. 14. Surveying the Crowd -- Ch. 15. Reaching out Further with Facebook Connect -- Pt. V. The Part of Tens -- Ch. 16. Ten Reasons Why Your Business Needs a Facebook Page -- Ch. 17. Ten Business Etiquette Tips for Facebook -- Ch. 18. Ten Facebook Blogs for Business -- Ch. 19. Ten (Plus One) Must-Have Facebook Applications for Your Business -- Appendix A. Web Links For Facebook Marketing -- Appendix B. Protecting Your Identity in Facebook.
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| Abstract
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Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign.
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| Subject
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Internet marketing.
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| Subject
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Internet advertising.
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| Subject
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Facebook (Electronic resource)
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| Dewey Classification
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658.8/72
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| Added Entry
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Krueger, Richard.
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