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" A master class in brand planning "
edited by Judie Lannon, Merry Baskin
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BL
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| Record Number
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657342
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| Doc. No
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dltt
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| Title & Author
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A master class in brand planning : the timeless works of Stephen King /\ edited by Judie Lannon, Merry Baskin
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| Publication Statement
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Chichester, West Sussex, England ;Hoboken, NJ :: J. Wiley & Sons,, c2007
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| Page. NO
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1 online resource (1 v.) :: ill
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| ISBN
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9781119994909
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: 111999490X
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9780470517918
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Subject
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Branding (Marketing)-- Management
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New products
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Brand name products
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Advertising-- Management
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Marketing research
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| LC Classification
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HF5415.1255.K56 2007
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King, Stephen,1931-2006
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Lannon, Judie
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Baskin, Merry
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Ohio Library and Information Network
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