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" The marketing century : "


Document Type : BL
Record Number : 657617
Doc. No : dltt
Title & Author : The marketing century : : how marketing drives business and shapes society : The Chartered Institute of Marketing /\ edited by Jeremy Kourdi
Publication Statement : Chichester, West Sussex, U.K. :: John Wiley,, 2011
Page. NO : 272 p. :: ill. ;; 24 cm
ISBN : 0470660155
: : 9780470660157
Bibliographies/Indexes : Includes bibliographical references and index
Abstract : This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. The Chartered Institute of Marketing (CIM) is the leading international body for marketing and business development.
Subject : Chartered Institute of Marketing-- History
Subject : Marketing-- History-- 20th century
Subject : Social marketing-- History
Subject : Internet marketing-- History
Subject : Branding (Marketing)-- History
Added Entry : Kourdi, Jeremy
copyhttps://lib.clisel.com/site/catalogue/657617
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