| Document Type
|
:
|
BL
|
| Record Number
|
:
|
657751
|
| Doc. No
|
:
|
dltt
|
| Main Entry
|
:
|
Tsiptsis, Konstantinos.
|
| Title & Author
|
:
|
Data mining techniques in CRM : : inside customer segmentation /\ Konstantinos Tsiptsis, Antonios Chorianopoulos
|
| Page. NO
|
:
|
1 online resource (xi, 357 pages) :: illustrations
|
| ISBN
|
:
|
9780470685822
|
|
|
:
|
: 0470685824
|
|
|
:
|
9780470743 973
|
|
|
:
|
0470743972
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index
|
| Contents
|
:
|
Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX
|
| Abstract
|
:
|
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process
|
| Subject
|
:
|
Customer relations-- Management-- Data processing.
|
| Subject
|
:
|
Customer relations-- Management.
|
| Subject
|
:
|
Data mining.
|
| Dewey Classification
|
:
|
658.8/1202856312
|
| Added Entry
|
:
|
Chorianopoulos, Antonios.
|