| Document Type
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BL
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| Record Number
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659306
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| Doc. No
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dltt
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| Main Entry
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Brown, Rob.
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| Title & Author
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Public relations and the social web : how to use social media and Web 2.0 in communications /\ Rob Brown.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2009.
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| Page. NO
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1 online resource (x, 182 p.)
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| ISBN
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9780749457327 (electronic bk.)
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: 0749457325 (electronic bk.)
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9780749455071
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0749455071
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: 1282310267
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: 9781282310261
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| Notes
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Includes index.
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| Contents
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Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
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| Abstract
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Social media is becoming part of the fabric of our lives, and its effect on public relations is the single biggest topic of conversation in the PR industry. €Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment - including blogs, wikis, RSS, social networking, and SEO - and shows readers how digital public relations campaigns can be structured.
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| Subject
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Public relations.
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| Subject
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Internet in public relations.
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| Dewey Classification
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659.20285/4678
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| LC Classification
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HM1221.B765 2009eb
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