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" Cybermarketing "


Document Type : BL
Record Number : 659327
Doc. No : dltt
Main Entry : Bickerton, Pauline
Title & Author : Cybermarketing : how to use the Internet to market your goods and services /\ Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi
Edition Statement : 2nd ed
Publication Statement : Oxford ;Woburn, Mass. :: Butterworth-Heinemann,, 2000
Page. NO : 1 online resource (1 v.) :: ill
ISBN : 9781136412219
: : 1136412212
: 9780750647045
Notes : "Published in association with the Chartered Institute of Marketing."--Title page
Bibliographies/Indexes : Includes bibliographical references and index
Contents : Marketing with the internet -- Finding out about your world and your market -- Researching your markets on the internet -- Making your information system work -- Segmentation : establishing a niche in the global market -- Exploiting your global niche : the best marketing mix -- Promoting yourself online -- Producing your promotional meterials online -- E-commerce : selling online -- Where is all this taking us?
Subject : Internet marketing
Subject : Internet advertising
LC Classification : ‭HF5415.1265‬‭.B53 2000‬
Added Entry : Bickerton, Matthew
: Pardesi, Upkar
Added Entry : Ohio Library and Information Network
: Chartered Institute of Marketing
copyhttps://lib.clisel.com/site/catalogue/659327
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