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" Tourism Marketing for cities and towns : "
Bonita M. Kolb
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BL
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| Record Number
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659374
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| Doc. No
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dltt
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| Main Entry
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Kolb, Bonita M
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| Title & Author
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Tourism Marketing for cities and towns : : using branding and events to attract tourism /\ Bonita M. Kolb
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| Publication Statement
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Amsterdam ;Boston :: Elsevier/Butterworth-Heinemann,, c2006
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| Page. NO
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xvi, 310 p. ;; 22 cm
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| ISBN
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075067945X
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration
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| Subject
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City promotion
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| Subject
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Tourism-- Marketing
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| LC Classification
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HT325.K65 2006
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