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" Selling modernity : "
edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
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BL
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| Record Number
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660194
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| Doc. No
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dltt
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| Title & Author
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Selling modernity : : advertising in twentieth-century Germany /\ edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
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| Publication Statement
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Durham :: Duke University Press,, 2007
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| Page. NO
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xx, 364 p. :: ill. ;; 25 cm
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| ISBN
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9780822340478 (cloth : alk. paper)
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: 082234047X (cloth : alk. paper)
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: 9780822340690 (pbk. : alk. paper)
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: 0822340690 (pbk. : alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references (p. [329]-345) and index
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| Contents
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Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries
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| Subject
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Advertising-- Germany-- History-- 20th century
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| Subject
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Consumption (Economics)-- Germany-- History-- 20th century
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Consumer behavior-- Germany-- History-- 20th century
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| Dewey Classification
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659.10943/0904
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| LC Classification
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HF5813.G4S45 2007
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| Added Entry
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Swett, Pamela E.,1970-
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Wiesen, S. Jonathan
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Zatlin, Jonathan R.,1963-
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