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" The value of business analytics : "
Evan Stubbs.
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BL
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| Record Number
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661274
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| Doc. No
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dltt
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| Main Entry
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Stubbs, Evan.
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| Title & Author
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The value of business analytics : : identifying the path to profitability /\ Evan Stubbs.
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| Series Statement
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Wiley & SAS business series
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| Page. NO
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xiv, 322 pages :: illustrations ;; 24 cm.
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| ISBN
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9781118012390 (hardback)
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: 1118012399 (hardback)
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| Notes
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Includes index.
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| Abstract
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"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program Reveals how to communicate the value of a project once it's done Presents an integrated framework for communicating the value of business analytics Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher.
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| Subject
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Business planning.
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Strategic planning.
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Decision making.
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| Subject
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Industrial management-- Statistical methods.
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| Dewey Classification
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658.4/01
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| LC Classification
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HD30.28.S787 2011
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