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" The financial services marketing handbook : "


Document Type : BL
Record Number : 661322
Doc. No : dltt
Main Entry : Ehrlich, Evelyn,1950-
Title & Author : The financial services marketing handbook : : tactics and techniques that produce results /\ Evelyn Ehrlich and Duke Fanelli.
Edition Statement : 2nd ed
: 2nd ed
Series Statement : Bloomberg financial series
Page. NO : 1 online resource.
ISBN : 1118222407 (electronic bk.)
: : 9781118222409 (electronic bk.)
: : 9781118236369 (electronic bk.)
: : 111823636X (electronic bk.)
: : 9781118531716 (electronic bk.)
: : 111853171X (electronic bk.)
: 9781118065716 (cloth)
: 1118065719
Notes : Series data from the jacket
Bibliographies/Indexes : Includes bibliographical references and index
Subject : Financial services industry-- United States-- Marketing.
Subject : Financial planners-- Marketing.
Subject : Customer relations.
Subject : Financial services industry-- Computer network resources.
Dewey Classification : ‭332.1068/8‬
LC Classification : ‭HG181‬‭.E38 2012‬
Added Entry : Fanelli, Duke,1954-
Added Entry : Ohio Library and Information Network.
: Wiley Online Library (Online service)
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