| Document Type
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BL
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| Record Number
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661857
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| Doc. No
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dltt
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| Main Entry
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Mahoney, L. Meghan.
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| Title & Author
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Strategic social media : : from marketing to social change /\ L. Meghan Mahoney and Tang Tang.
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| Page. NO
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1 online resource (360 pages)
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| ISBN
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9781119370680
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: 111937068X
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: 1118556941
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: 9781118556948
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9781119259190
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1118556844
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Social Media in Convergence. Understanding Social Media and Social Behavior Change -- Information Diffusion -- Establishing Community -- Mobilizing Your Audience -- Social Media Users and Messages. Transforming Audiences into Users -- Active Within Structures -- Best Practices for Social Media Engagement -- Mobile Marketing and Location-based Applications -- Social Media Marketing and Business Models. Reconsidering the Long Tail -- Social Media Business Models -- Social Media Marketing Strategies -- Evaluating Social Media Marketing -- Marketing for Social Good. Social Media and Health Campaigns -- Social Media and Civic Engagement -- Communication for Development -- Social Media and Entertainment-Education -- Social Media for Social and Behavior Change. Integrating Old with New -- Social Media for Social Behavior Change -- Arguing for a General Framework for Social Media Scholarship -- The Future of Social Media
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| Subject
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Social media.
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| Subject
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User-generated content.
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| Subject
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Internet marketing.
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| Dewey Classification
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302.3
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| LC Classification
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HM742
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| Added Entry
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Tang, Tang, (Writer on social media)
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| Added Entry
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Ohio Library and Information Network.
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