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" Infographics for dummies / "
by Justin Beegel, MBA, founder & president, Infographic World, Inc. and the Infographic World Design Team.
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BL
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| Record Number
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662188
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| Doc. No
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dltt
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| Main Entry
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Beegel, Justin
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| Title & Author
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Infographics for dummies /\ by Justin Beegel, MBA, founder president, Infographic World, Inc. and the Infographic World Design Team.
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| Series Statement
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--For dummies
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| Page. NO
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x, 306 pages :: color illustrations ;; 24 cm.
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| ISBN
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9781118792384 (pbk.)
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: 1118792386 (pbk.)
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9781118792278 (ebook)
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9781118792391 (ebook)
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| Notes
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Includes index.
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| Contents
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Introduction: -- About this book -- Foolish assumptions -- Conventions and Icons used in this book -- Beyond the book -- Where to go from here -- Part 1: Getting Started With Infographics: -- Unlocking The Power Of Infographics: -- Recognizing the value of visuals -- So you want to be an Infographic Designer -- Filling your toolbox -- Assembling your team: -- Using internal resources -- Going with the professionals -- Working with decision makers -- Exploring Infographics: -- Establishing your voice: -- Promoting with brand infographics -- Educating with informational editorial infographics -- Working with Infographics: -- Identifying what make an infographic -- Sticking with what works -- Become a subject matter expert -- Considering possibilities beyond the static infographic -- Predicting the lifecycle of Infographics: -- Timely: sharing breaking news -- Related: telling a relevant tale -- Evergreen: letting things build -- Engaging viewers with animation and motion: -- Bringing Infographics to life with motion and sound -- Creating an interactive infographic experience -- Designing Your Approach To Infographics: -- Establishing a work process: -- Deciding on your eventual output -- Gathering data -- Create narrative and flow -- Develop and refine your visual plan -- Build artwork and visuals -- Refine artwork and ensure accuracy -- Getting your project approved -- Sharing your creation with your audience -- Assembling the tools of the trade: -- Lining up your technology tools -- Gathering a work force -- Building processional relationships -- Developing design principles: -- Balance -- Hierarchy -- Unity -- Proportion -- Color -- Fonts -- Respecting brand guidelines: -- Using recommended fonts -- Working with logos -- Working with colors -- Using copy guidelines -- Outlining the approval process -- Part 2: Starting With Data: -- Informing Yourself: -- Determining your Infographic's thesis: -- Thinking of the infographic's main points -- Calling out a call-to-action -- Appealing to the target audience: -- Complexity -- Density -- Appearance -- Getting the logistics: -- Printing considerations -- Web dimensions -- Type point (size) -- Gathering Your Data: -- Searching online: -- Doing simple Google searches -- Refining your Google searches -- Finding additional sources: -- Discovering government databases -- Using company resources -- Reading company reports -- Reaching out to experts -- Placing it all together: -- Getting back to your thesis -- Citing your sources -- Discovering The Story: -- Analyzing and organizing your information: -- Looking for trends -- Employing comparisons -- Thinking about history -- Finding the outliers -- Recognizing patterns -- Thinking of a narrative: -- Creating a flow -- Writing copy -- Part 3: Depicting With Delightful Design: -- Creating Wireframes And Managing Mood Boards: -- Outlining your wireframe: -- Title: Creating the viewer's first impression -- Introduction: Presenting your most important data -- Body: Building the content of your Infographic -- Call-To-Action: Drawing a strong conclusion -- Editing your story: -- Clarifying the "big idea" -- Conceptualizing an overall layout -- Visualizing transitions -- Mapping your illustrations -- Blocking: Creating a visual roadmap -- Working with fonts: -- Choosing text styles -- Following the three-font rule -- Putting your mood board to work: -- Working with mood boards in the digital age -- Designing Around A Theme: -- Matching visuals to your topic -- Following brand guidelines: -- Using guidelines for logos, color, and font -- Working with your client's specifications -- Designing a custom style: -- Creating color palettes -- Feeling out the right fonts -- Including illustrations -- Testing out textures and patterns -- Finding inspiration -- Designing Infographics In Adobe Illustrator: -- Setting up illustrator: --Navigating the workspace -- Working with toolbars and palettes -- Determining the essentials -- Mastering illustrator basics: -- Using the selection and direct selection tools -- Maximizing the pen tool -- Placing a text box -- Changing fonts with the type tool -- Using the direct selection tool -- Grouping objects -- Discovering the beauty of the brush tool -- Getting geometric with the Shape tool -- Making charts and graphs with the Graph tool -- Using the Eyedropper tool -- Adding icons with the Symbols tool -- Using the Pathfinder tool to create shapes -- Editing paths with the Eraser tool -- Experimenting with Illustrator effects: -- Gaining contrast with a gradient -- Building depth with the Blend tool -- Creating dynamic graphics with a warp -- Joining objects with a compound path -- Cropping illustrations with clipping masks -- Importing sketches into illustrator to use as a template -- Designing Infographics In Photoshop: -- Getting started with Photoshop: -- Labeling layers -- Using folders and groups -- Learning the basic Photoshop tools: -- Selection tools -- Drawing tools -- Transformation tools -- Type tools -- Photographic tools -- Changing fonts with Character Styles -- Creating boundaries with Layer Masks and Clipping Paths: -- Building a layer mask by cropping -- Using layer masks to hide or reveal selected parts of an image -- Creating a clipping path -- Making your graphics pop: -- Creating depth with blend modes -- Changing colors with a color overlay -- Giving graphics depth: gradients, bevels, and satin -- Showcasing elements with shadows -- Managing your workflow: -- Copying style effects from one layer to another -- Using effects sparingly -- Expanding Your Tools And Techniques: -- Starting your project with Illustrator -- Opening Photoshop files in Illustrator -- Using illustrator graphics in Photoshop -- Scaling between programs -- Discovering the benefits of a Smart Object -- Working with Smart Filters -- Determining which program works best for your needs: -- Graphing -- Detailed icons -- Patterns -- Type manipulation -- Working with other Design Tools: -- Microsoft programs -- Infogr-am -- Easel-ly -- Creative market -- Part 4: Ready To Distribute: -- Launching Your Infographic: -- Deciding where to publish -- Publishing Infographics on the Web: -- Determining the right size -- Creating filenames that generate traffic -- Using appropriate keywords -- Introducing readers to the Infographic -- Making the most of your space --Sharing your work: -- Providing social share buttons on the page -- Giving out an embed code -- Promoting Your Infographic: -- Collecting influencers: -- Getting prepared to go viral -- Building a list of influencers -- Organizing your list of influencers -- Putting your plan in place: -- Building relationships -- Offering exclusives -- Using social media -- Determining when to pitch: -- Targeting influencers at the best time -- Timing your social media shares -- Part 5: Part Of Tens: -- Ten Infographics Trends To Follow: -- Adding interactive features to your graphics: -- Placing information on different pages -- Letting the reader choose -- Using video or animation in graphics -- Designing for tablets -- Using data to drive your project -- Developing graphics for market research -- Using graphics to bridge cultures -- DIY graphics movement -- Infographics for presentations -- Make a list, check it twice -- Keeping it small -- Ten Future Infographic Uses To Try Today: -- Education -- Digital interactivity -- Sound medium -- Multicultural uses -- Viral topics -- Demographics -- Social media -- Immersive interactive graphics -- Print media -- Presentation tools -- Index.
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| Abstract
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Discover visual marketing with infographics, tips on designing and distributing great infographics, how to make your work shareable, and much more. Beegle gives you a complete overview of the field, and helps you discover how to create and distribute your own.
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| Subject
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Visual communication.
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Communication-- Graphic methods.
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Information visualization.
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Presentation graphics software.
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| LC Classification
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P93.5.B385 2014
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