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" The handbook of market intelligence : "
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
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BL
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| Record Number
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662366
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dltt
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| Main Entry
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Hedin, Hans
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| Title & Author
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The handbook of market intelligence : : understand, compete and grow in global markets /\ Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
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| Edition Statement
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Second edition
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| Page. NO
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1 online resource (1 volume) :: illustrations
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| ISBN
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9781118923627
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9781118923603
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| Notes
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Includes index
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| Contents
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Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope - determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process - turning random data into meaningful insight -- Intelligence deliverables - building a high-impact market intelligence product portfolio -- Intelligence tools - collecting, storing and disseminating intelligence -- Intelligence organization - the people and resources that generate the impact -- Intelligence culture - engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Demonstrating the impact of market intelligence -- Trends in market intelligence
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| Subject
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Business intelligence
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Marketing research
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Business intelligence, Case studies
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Marketing research, Case studies
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| LC Classification
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HD38.7
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| Added Entry
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Hirvensalo, Irmeli
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Vaarnas, Markko
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Ohio Library and Information Network
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| Parallel Title
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Understand, compete and grow in global markets
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