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" The food industry innovation school : "
Helmut Traitler
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BL
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| Record Number
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662411
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| Doc. No
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dltt
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| Main Entry
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Traitler, Helmut.
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| Title & Author
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The food industry innovation school : : how to drive innovation through complex organizations /\ Helmut Traitler
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| Page. NO
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1 online resource
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| ISBN
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9781118947661 (ePub)
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: 1118947665 (ePub)
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: 9781118947630 (Adobe PDF)
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: 1118947630 (Adobe PDF)
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9781118947685 (cloth)
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: 9781118947654
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: 1118947657
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| Notes
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Includes index
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| Contents
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Your Company and the Outside World -- Your world -- Introduction -- The workspace: heaven or hell? -- The outside world: is there someone? -- Peers inside your company -- Peers outside your company -- The bosses -- Media and the web, retailers and consumers, shareholders and analysts -- The "outer shell": family, friends, politics, public perception, macroeconomics -- The main players in your organization: hierarchies, attitudes, and platitudes -- How to generate attention for your work, for your project -- Summary -- Topics for further in-depth discussion; add your own experience -- Projects and partners -- Everything's a project -- The eternal strategy -- The valuation of projects -- Aligning partners and sponsors -- Aligning with the strategy of the company -- What is a project? -- Summary -- Topics for further in-depth discussions; add your own experience -- What makes them tick? -- Why do you need "them" to tick? -- It's a tough world out there: The Dragon's Den -- How to sell in the most promising ways? -- The optimal project mix -- Measuring success: a first glimpse -- Why success stories make them tick -- Summary -- Topics for further in-depth discussion; add your own experience -- Keys to success -- The medium is the message -- Look beyond to the outside -- Taking risks, the right risks -- Building bridges -- Become street-smart and live it -- Summary -- Topics for further in-depth discussions; add your own experience -- How to Drive Innovation into the Marketplace and into the Consumers' Homes -- Innovation revisited -- What do you mean by "innovation"? -- Innovation in the food industry -- Creativity: the harbinger of innovation and invention -- How does innovative thinking travel across your company? -- Summary -- Topics for further in-depth discussions; add your own experience -- How to become short-termishly long term -- The importance of sustainability in innovation -- Some term-inology -- Clever perseverance -- The short-term-long-term balance in the food industry -- Summary -- Topics for further in-depth discussions; add your own experience -- Success measured -- Success Metrics 101 -- The consumer in the equation -- The success rate: rate the success -- Success and you -- Summary -- Topics for further in-depth discussions; add your own experience -- The value of success stories -- What counts is the well-packaged result -- The role of the success story: storytelling -- How to make your story -- Stories become contagious -- Summary -- Topics for further in-depth discussions; add your own experience -- Most Important Key Success Factors for Successful Execution of Innovation -- Understanding the main driving forces and headwinds -- The corporate power games -- Stumbling blocks on the road to success -- Corporate quirkiness and driving forces -- Surmounting the hurdles -- Summary -- Topics for further in-depth discussions; add your own experience -- It's all about you, stupid! -- Talent and attitude: inseparable siblings -- The common common sense -- Listen well and read minds -- The argumentation game -- Summary -- Topics for further in-depth discussion; add your own experience -- Drearatime -- Mythology and reality: understand your company -- The fearless visionaries -- Your company's mood state -- It all comes together -- Summary -- Topics for further in-depth discussion; add your experience -- Conclusions, learning, and outlook to other areas -- Conclusions 1.0: from here to there -- Is there someone? -- Innovation and success -- Telling stories -- You and the forces around you -- Conclusion 2.0: the Dreamtime of your company -- A discussion beyond food
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| Subject
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Food industry and trade-- Management.
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Organizational effectiveness.
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| Subject
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Food-- Technological innovations.
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| Dewey Classification
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664.0068/4
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| LC Classification
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HD9000.5
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| Added Entry
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Ohio Library and Information Network.
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