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" YouTube channels for dummies / "
by Rob Ciampa and Theresa Moore, with John Carucci, Stan Muller, and Adam Wescott.
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BL
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| Record Number
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662423
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dltt
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| Main Entry
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Ciampa, Rob
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| Title & Author
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YouTube channels for dummies /\ by Rob Ciampa and Theresa Moore, with John Carucci, Stan Muller, and Adam Wescott.
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| Series Statement
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For dummies
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| Page. NO
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xii, 388 pages :: illustrations ;; 24 cm.
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| ISBN
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9781118958179
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: 1118958179
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| Notes
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Includes index.
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| Contents
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Introduction: -- About this book -- Foolish assumptions -- How this book is organized: -- Part 1: Getting Started With YouTube Channels -- Part 2: Making Good Videos And Not Making Bad Videos -- Part 3: Growing And Knowing Your Audience -- Part 4: YouTube Channels Are Serious Business -- Part 5: Part Of Tens -- Icons used in this book -- Beyond the book -- Part 1: Getting Started With YouTube Channels: -- Making A Home On YouTube: -- YouTube phenomenon: why you need to be on YouTube: -- Audience, audience, audience -- Incorporating YouTube into your business and marketing plans -- Becoming a star! -- Going viral -- Wasting lots and lots of time -- Seeing what makes a YouTube channel unique: -- Angling for subscriptions -- Establishing your brand -- Managing channels for fun and/or profit: -- Creating content -- Building an audience -- Building a business -- Monetization -- Basics Of YouTube: -- What you'll find on YouTube: -- Managing your identity -- Navigating the home page -- Watching a video -- Working with a YouTube account: -- Getting an account -- Logging on to your YouTube account -- Creating a YouTube channel -- Verifying your YouTube channel -- Setting up a custom channel URL -- Joining the YouTube partner program -- Building Your Channel From The Ground Up: -- Navigating your channel: -- My channel link -- Channel tabs -- My subscriptions link -- History link -- Watch later link -- Purchases link -- Playlist section link -- Subscriptions sections link -- Browse channels link -- Manage subscriptions link -- Customizing and branding your channel: -- Creating channel art -- Managing channel art -- Creating the channel icon -- Uploading the channel icon -- Managing your links -- Managing uploads -- Part 2: Making Good Videos And Not Making Bad Videos: -- What Makes A Good Video A Good Video?: -- Picking the right camera for your needs -- Knowing what makes a good video -- Mastering the genres in your YouTube videos: -- Mastering music videos -- Producing your very own vlog -- Making an educational video -- Let's play (and make) gaming videos -- Making tutorial and how-to videos -- Let's play (and make) gaming videos -- Making animal videos -- Capturing sporting events -- Film and animation -- Entertainment -- News and information -- Viral videos versus evergreen content: -- Viral content -- Evergreen content -- Making Plans Both Large And Small: -- Establishing your channel's mission: -- Determining your goals -- Being different, being valuable, being authentic -- Surveying the YouTube landscape -- Understanding your target audience: -- Going narrow versus going broad -- Knowing why your audience matters -- Finding out the nitty-gritty about your audience -- Defining desired actions -- Planning an outstanding YouTube channel: -- Having a spokesperson -- Branding -- Planning the channel layout -- Crafting a content strategy: -- Recognizing that content includes video and more -- Looking at content formats -- Curation recycling -- Programming for success: -- Delivering content consistently -- Being flexible and reactive -- Going live for more engagement -- Planning doesn't end -- Acquiring The Tools Of The Trade: -- Checking out your camera options: -- Working through the (camera) basics -- Looking at DSLRs -- Checking out camcorders -- Settling for smart phones -- Stabilizing the shot -- Seeing your way with light: -- Setting up 3-point lighting -- Setting up high-key lighting -- Capturing sound: -- Looking at microphones -- Capturing good audio -- Putting It All Together To Capture Some Video: -- Setting up for a shoot: -- Getting organized -- Completing your checklists and "shoot sack" -- Arriving on set -- Planning a realistic shooting schedule -- Practicing good habits before a shot -- Maintaining continuity -- Shooting a great-looking video: -- Composing and dividing the screen -- Determining the best shot -- Moving and grooving the camera -- Matching your eye-lines -- Following the 180-dregree rule -- Shooting an interview -- Shooting extra footage and b-roll -- Capturing the perfect take: several times -- Working with voice: -- Practicing diction and dialects -- Power of the pause -- Managing crowd audio -- Fixing It In Post: The Edit: -- Choosing editing software: -- Mac tools -- Windows tools -- Where to get started with editing: -- Attempting a test project -- Handling file formats, resolution, and conversion -- Editing your video: -- Logging your footage -- Trimming video clips -- Making a rough cut -- Switching it around -- Creating cuts -- Filling the gaps with b-roll -- Polishing your video: -- Fine-tuning your edit -- Adding bells and whistles -- Adding music to your video: -- Adding built-in music in video editing tools -- Incorporating stock music libraries -- Putting music in your video -- Adding emotional impact -- Cutting your video to music -- Cutting your music to video -- Adding voiceover and sound effects -- Exporting the final version -- Preparing For Upload Day: -- Preparing your channel for uploads: -- Checking your YouTube account hygiene -- Maximizing the options for accounts in good standing -- Enabling channel features -- Tending to video SEO matters: -- Titles -- Descriptions -- Tags -- Thumbnails -- Uploading your video: -- Picking the sources -- Going public about YouTube privacy -- Uploading to YouTube -- Entering information about your video -- Setting upload defaults -- Adding custom thumbnails -- Publishing and un-publishing videos --
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Part 3: Growing And Knowing Your Audience: -- Building Your Audience: -- Developing a community: -- Deciphering audience evolution -- Determining what you want your audience to do -- Appreciating the importance of community -- Fans and insights -- Understanding subscribers and their value: -- Convincing viewers to subscribe -- Specifying how subscribers get updates -- Setting the channel feed and privacy levels -- Treating subscribers and non-subscribers differently -- Managing comments: -- Seeing why comments matter -- Setting up your channel for comments -- Moderating comments -- Reacting to inappropriate comments -- Using messaging -- Configuring community settings -- Getting viewers to engage: -- Working with annotations -- Exploring the annotation types -- Specifying an annotation target -- Setting up annotations -- Getting creative with annotations -- Adding branding to the mix -- Capturing the captioning opportunity: -- Adding subtitles and closed captions -- Having viewers contribute subtitles and closed captions -- Giving credit where it's due: -- Receiving credit -- Assigning credit -- Producing live events -- Knowing Your Audience: -- Getting started with YouTube analytics: -- Reading YouTube analytics reports -- Breaking down the report components -- Grouping information -- Comparing data -- Setting up report filters -- Understanding visual charts -- Managing report details -- Learning about views: -- Seeing which content is the most popular -- Determining whether viewers are watching or leaving -- Understanding your audience: -- Diving into demographics -- Diving into subscribers -- Optimizing discoverability -- Seeing where viewers find your content -- Finding out where (and how) viewers watch your content -- Making sure your audience is engaged -- Getting engagement reports -- Going-in depth on annotation analytics -- Understanding annotation lingo -- Getting your annotation metrics -- Seeing whether your annotation are working -- Beyond YouTube analytics -- Part 4: YouTube Channels Are Serious Business: -- How And Why Businesses Use YouTube: -- Understanding video and business: -- It's all about video marketing -- Brand decisions are made on YouTube -- Understanding your YouTube business components: -- Content matters -- Community and content creators -- Advertising -- Integrating YouTube with other campaigns: -- Cross-media integration -- YouTube isn't television (or cable) -- YouTube isn't google, either -- Expanding Your Audience Through YouTube Advertising: -- Understanding YouTube advertising: -- Recognizing the importance of ad policy -- Looking at YouTube ad types -- Planning for advertising: -- Creating an AdWords account -- Linking your AdWords account and YouTube channel -- Determining your ad targets: -- Setting up general targeting -- Configuring more narrow targeting -- Navigating the AdWords for video page: -- Exploring the campaign navigation menu -- Looking at your campaign details -- Setting up a YouTube ad campaign: -- Going with a general campaign -- Selecting bidding and your target audience -- Sharing your remarketing list -- Placing and managing your ads -- Measuring clicks and results: -- Looking at campaign information -- Getting earned metrics -- Optimizing your campaign -- Creating a call-to-action overlay -- Mining The YouTube Goldmine: -- Integrating AdSense: -- Setting up YouTube monetization -- Linking your channel with AdSense -- Creating your AdSense account for YouTube -- Setting up AdSense monetization -- Analyzing ad performance with YouTube analytics: -- Getting your YouTube ad information -- Seeing which metrics are offered -- Analyzing your ad performance -- Determining your estimating earnings -- Managing AdSense for YouTube: -- Reconciling AdSense earnings data with YouTube analytics -- Adding AdSense controls and reporting -- Making monetization adjustments: -- Looking at key ad-serving metrics -- Managing monetizable ad inventory -- Part 5: Part Of Tens: -- Ten Key Steps To Improving YouTube Search Results: -- Updating video metadata -- Managing video titles -- Understanding working titles -- Optimizing thumbnails for viewer session time -- Managing video descriptions -- Adding closed captioning -- Handling tags -- Refreshing metadata -- Understanding channel SEO -- Avoiding misleading metadata -- Ten Things To Know About Copyright: -- Remember who owns the copyright -- Attribution does not absolve a copyright violation -- Know the consequences -- Profit motive is irrelevant -- Getting permission for using copyrighted material -- Fair use is complicated -- Don't let copyright issues on YouTube lead to a strikeout -- Wipe the slate clean -- YouTube's robots are good at finding copyright infringements -- Copyright is not forever, but it's likely forever enough for YouTube -- Index.
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| Abstract
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"Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info--but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format" --
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YouTube (Firm)
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Internet videos.
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New business enterprises-- Computer networks.
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Electronic commerce.
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YouTube (Electronic resource)
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| LC Classification
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TK5105.8868.Y68C53 2015
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| Added Entry
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Moore, Theresa
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Carucci, John
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Muller, Stan
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Wescott, Adam
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