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" Hotel pricing in a social world : "
Kelly A. McGuire, PhD
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BL
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| Record Number
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662648
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| Doc. No
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dltt
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| Main Entry
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McGuire, Kelly Ann.
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| Title & Author
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Hotel pricing in a social world : : driving value in the digital economy /\ Kelly A. McGuire, PhD
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| Series Statement
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The Wiley & SAS business series
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| Page. NO
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1 online resource
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| ISBN
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9781119192411 (pdf)
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: 1119192412 (pdf)
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: 9781119192404 (epub)
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: 1119192404 (epub)
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9781119129967 (cloth)
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: 9781119162285
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: 1119162289
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: 1119129966 (cloth)
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: 9781119129967 (cloth)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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New Analytics for a New Environment: The Evolution of Hotel Revenue Management Analytics, Technology, and Data -- The Social World Has Changed Revenue Management Forever -- The Changing Marketplace -- The Evolution of the Revenue Management Function -- What to Expect from This Book -- What's in This Book -- Demystifying Price Optimization -- A History Lesson: Yield Management in the Airlines -- Then Things Changed ... -- Price Optimization -- What Is Optimization? -- And the Money Came Rolling In ... -- Additional Reading -- Revenue Management Perspectives -- Notes -- Big Data, Big Analytics, and Revenue Management -- What Is Big Data? -- Where Big Data Meets Big Analytics for Revenue Management -- Data Visualization and Big Data -- Responsible Use of Big Data -- Conclusion -- Additional Reading -- Revenue Management Perspectives: The Role of Big Data in Revenue Management Science -- Note -- The Expanding Role of Revenue Management -- Hotel Pricing in a Social World: Price, UGC, and Buying Behavior -- Price, Ratings, and Reviews: How Consumers Choose -- Business Travelers Loyalty and Demographics -- User-Generated Content and Lodging Performance -- Conclusions from This Research -- Reputation and Revenue Management Systems -- Conclusion -- Additional Reading -- Revenue Management Perspectives: A Case for TripAdvisor Rank -- Integrating Revenue Management and Marketing -- A Vision for Integrated Marketing and Revenue Management -- Limitations of the Revenue Management Approach -- Understanding Marketing Data and Analytics -- Integrating Revenue Management and Marketing Decisions -- Achieving the Vision -- A Word of Caution -- Conclusion -- Additional Reading -- Total Hotel Revenue Management -- Revenue Management Beyond Rooms: A Process -- Guest-Centric Revenue Management -- What Is the Goal of Total Hotel Revenue Management? -- Putting It All Together -- Conclusion -- Additional Reading -- The Future of Revenue Management: Pricing as a Business strategy -- Pricing as a strategic Tool -- Strategy Considerations -- Pricing to Support Business Strategies -- How to Be More Strategic in Pricing -- Benefits of Strategic Pricing -- Conclusion -- Additional Reading -- Revenue Management Perspectives: ADR versus Market Share -- Notes -- The Path to Personalization: Revenue Management's Contribution to the New Guest Experience -- Personalization, a Vision -- Moving Past Traditional Web Analytics to Digital Intelligence -- Integrated Data for Digital Intelligence -- Revenue Management Supporting the Personalization Vision -- How Do We Get Started? -- Examples of Starting on the Path to Personalization -- Profiling versus Tracking Behavior: A Cautionary Tale -- Final Advice for Revenue Managers -- Additional Reading -- Revenue Management Perspectives: Convergence of Digital Marketing and Revenue Management -- Notes -- The Future of Revenue Management -- Profile of a Revenue Manager -- Revenue Management Career Paths -- Revenue Management Organizations -- Final Thoughts -- Additional Reading -- Revenue Management Perspectives: A Case Study in Organizational Structure for Revenue Management -- Notes
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| Subject
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Hotels-- Rates.
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Online social networks-- Economic aspects.
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Electronic commerce.
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Revenue management.
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| Dewey Classification
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910.46068
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| LC Classification
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TX911.3.R3
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| Added Entry
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Ohio Library and Information Network.
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