| Document Type
|
:
|
BL
|
| Record Number
|
:
|
662660
|
| Doc. No
|
:
|
dltt
|
| Main Entry
|
:
|
Maillard, Pierre
|
| Title & Author
|
:
|
Competitive quality and innovations /\ Pierre Maillard
|
| Series Statement
|
:
|
Systems and industrial engineering series
|
| Page. NO
|
:
|
1 online resource.
|
| ISBN
|
:
|
9781119137580
|
|
|
:
|
: 1119137586
|
|
|
:
|
9781848218208
|
|
|
:
|
9781119137573
|
|
|
:
|
1119137578
|
|
|
:
|
: 1848218206
|
|
|
:
|
: 9781848218208
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index
|
| Contents
|
:
|
The innovation concept -- Competitve quality of an innovation -- Competitive quality tactics -- The marketing quality of an innovation -- The "quality" fuel of an innovation -- The emitters of quality fuel -- Qualification of emitters -- Validation of marketing quality -- Supervision of emitters -- Monitoring perceived quality -- Ensuring benefits -- The role of the quality department
|
| Subject
|
:
|
Managerial economics.
|
| Subject
|
:
|
Technology.
|
| Subject
|
:
|
Engineering.
|
| Dewey Classification
|
:
|
658.4/038
|
| LC Classification
|
:
|
HD30.2
|
| Added Entry
|
:
|
Ohio Library and Information Network.
|