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BL
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| Record Number
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662666
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| Doc. No
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dltt
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| Main Entry
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Baras, Jeremy,1988-
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| Title & Author
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Popup republic : : how to start your own successful pop-up space, shop, or restaurant /\ Jeremy Baras
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| Page. NO
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1 online resource (xviii, 197 pages)
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| ISBN
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9781119147473
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: 1119147476
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: 9781119176497
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: 1119176492
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: 9781119147480
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: 1119147484
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9781119145912
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| Notes
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Includes index
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| Contents
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Preface -- Acknowledgments -- Introduction -- Section 1. The pop-up industry. Chapter 1. What is a pop-up? ; Chapter 2. The makings of PopUp Republic ; Chapter 3. Pop-ups: the state of the nation ; Chapter 4. Pop-ups: the state of the world ; Chapter 5. The size of the pop-up industry in the United States (a case study) ; Chapter 6. The case for pop-up urbanism as a tool to vitalize local economies ; Chapter 7. Interview with an urban economic development professional about pop-ups -- Section 2. Becoming a "popupreneur". Chapter 8. Are you a good candidate to host a pop-up? ; Chapter 9. A day in the life of a popupreneur ; Chapter 10. Choosing a concept ; Chapter 11. Creating a concept vs. creating a concept that sells ; Chapter 12. What to expect ; Chapter 13. How to manage it all ; Chapter 14. The day-to-day ; Chapter 15. What is success? ; Chapter 16. Customers -- Section 3. The execution. Chapter 17. Pop-up shops ; Chapter 18. Interview with Greg Spielberg, founder of Imagination in Space ; Chapter 19. Pop-up restaurants ; Chapter 20. Food trucks ; Chapter 21. Interview with Jeff Wang, owner of Yum Dum Food Truck ; Chapter 22. Fashion trucks ; Chapter 23. Interview with Laura Layton, owner of Tin Lizzy Fashion Truck ; Chapter 24. Pop-up spaces ; Chapter 25. Interview with Aaron Gadiel, shopping center executive ; Chapter 26. Farmers markets ; Chapter 27. Flea markets ; Chapter 28. Yard sales ; Chapter 29. The ideal pop-up customer: why you should target millennials ; Chapter 30. Case study: the launch of a pop-up store ; Chapter 31. Pop-up checklist -- Section 4. What's ahead. Chapter 32. Reload, fire, aim ; Chapter 33. Interview with Shuchi Naidoo, founder of 29 Calories pop-up restaurant ; Chapter 34. Look out! Here come the big brands and big malls ; Chapter 35. Interview with Melinda Holland, SVP of business development for General Growth Properties ; Chapter 36. Interview with Patty Hirt, retail development for General Growth Properties ; Chapter 37. Pop-ups: why they are becoming permanent ; Chapter 38. Pop-ups and baby boomers: a perfect fit -- About the author -- Index
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| Abstract
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"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--
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| Subject
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Retail trade-- Seasonal variations-- United States.
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Small business marketing-- United States.
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Store location-- United States.
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New business enterprises-- United States.
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Retail trade-- Seasonal variations-- Europe.
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Small business marketing-- Europe.
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Store location-- Europe.
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New business enterprises-- Europe.
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| Dewey Classification
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658.8/7
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| LC Classification
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HF5429.6.U6B37 2016eb
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| Added Entry
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Ohio Library and Information Network.
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