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" Marketing and finance "
Malcolm McDonald, Brian D. Smith, Keith Ward
Document Type
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BL
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Record Number
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662805
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Doc. No
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dltt
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Uniform Title
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Marketing due diligence
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Main Entry
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McDonald, Malcolm
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Title & Author
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Marketing and finance : creating shareholder value /\ Malcolm McDonald, Brian D. Smith, Keith Ward
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Publication Statement
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Chichester, UK :: Wiley,, 2013
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Page. NO
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1 online resource (1 v.) :: ill
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ISBN
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9781119953388
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Notes
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Revision of the author's Marketing due diligence
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Bibliographies/Indexes
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Includes bibliographical references and index
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Subject
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Corporations-- Valuation
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Subject
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Corporations-- Investor relations
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Subject
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Stocks-- Marketing
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Subject
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Stocks-- Prices
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Subject
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Economic value added
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Subject
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Risk assessment
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LC Classification
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HG4028.V3M372 2013
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Added Entry
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Smith, Brian D., (Brian David),1961-
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Ward, Keith,1949-
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Added Entry
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Ohio Library and Information Network
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