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" Adaptive marketing : "


Document Type : BL
Record Number : 663158
Doc. No : dltt
Main Entry : Johnston, Norm
Title & Author : Adaptive marketing : : leveraging real-time data to become a more competitive and successful company /\ Norm Johnston.
Page. NO : 1 online resource (240 pages)
ISBN : 9781137462930
: : 1137462930
: 9781349552917
: 9781137462923
: : 9781137462947
: : 1137462949
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Foreword 1. A Few Words About Data;Jeffrey Cole2. The World's Largest Focus Group; Laurent Burman3. #Happy Customers; Nathan Summers4. Exploring the Spectrum; Caspar Schlickum5. Blurred Lines; Vikesh Shah and Jim Downing6. Heavy Lifting; Jeffrey Roers7. Light Touch; Curt Hecht8. Through the Looking Glass; Brian Wong
Subject : Internet marketing.
Subject : Marketing-- Data processing.
Dewey Classification : ‭658.8‬
Added Entry : Ohio Library and Information Network.
: Springer-Verlag.
copyhttps://lib.clisel.com/site/catalogue/663158
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