|
" Advanced social media marketing : "
Tom Funk.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
664913
|
| Doc. No
|
:
|
dltt
|
| Main Entry
|
:
|
Funk, Tom,1965-
|
| Title & Author
|
:
|
Advanced social media marketing : : how to lead, launch, and manage a successful social media program /\ Tom Funk.
|
| Page. NO
|
:
|
246 pages :: illustrations ;; 23 cm
|
| ISBN
|
:
|
9781430244073 (pbk.)
|
|
|
:
|
: 1430244070 (pbk.)
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
The Business Case -- Best Practices -- The Platforms -- Advertising and Promotion -- Facebook Advertising -- Advertising on Twitter and Other Networks -- Operations -- Measuring Success -- Advanced Social Media Campaigns -- Power Up Your Platform -- Bringing it All Together -- Business Plan Example -- Task Checklist
|
| Abstract
|
:
|
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program.
|
|
|
:
|
The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author's own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it's ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.
|
| Subject
|
:
|
Social media-- Marketing.
|
| Subject
|
:
|
Internet marketing.
|
| Subject
|
:
|
Social marketing.
|
| Subject
|
:
|
Marketing-- Management.
|
| Dewey Classification
|
:
|
658.8/72
|
| |