| Document Type
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BL
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| Record Number
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665645
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| Doc. No
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dltt
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| Main Entry
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Bhalla, Gaurav
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| Title & Author
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Collaboration and co-creation : new platforms for marketing and innovation /\ Gaurav Bhalla
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| Publication Statement
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New York :: Springer Science+Business Media, LLC,, c2011
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| Page. NO
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1 online resource (xiv, 205 p.) :: ill
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| ISBN
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9781441970824 (electronic bk.)
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: 1441970827 (electronic bk.)
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9781441970817
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Collaboration and Co-creation -- A Framework for Implementation -- Listen -- Engage -- Respond Externally: Co-creation -- Respond Internally: Organizational Alignment -- Rethinking Marketing and Innovation -- Beyond the Business World
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| Subject
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Marketing
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.B43 2011
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