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" Modeling markets : "
Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels
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BL
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| Record Number
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668440
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dltt
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| Main Entry
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Leeflang, P. S. H.,1946-
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| Title & Author
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Modeling markets : : analyzing marketing phenomena and improving marketing decision making /\ Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels
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| Series Statement
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International series in quantitative marketing
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| Page. NO
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1 online resource.
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| ISBN
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9781493920860
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: 1493920863
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9781493920853
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Includes bibliographical references and index
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| Subject
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Marketing-- Mathematical models.
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| Subject
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Marketing-- Management-- Decision making-- Mathematical models.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.135
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Wieringa, Jaap E.
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Bijmolt, Tammo H. A., (Tammo Hendrik Anthonie),1967-
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Pauwels, Koen H.
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Ohio Library and Information Network.
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